Privacy Policy.
What Tacet collects, why, who it is shared with, and how long it is kept.
Last updated 2 November 2026
Tacet, Inc. (“Tacet,” “we,” “our,” or “us”) provides customer value analytics and marketing programs to ecommerce businesses. This policy describes how we handle information in connection with our website and services.
1. Who this covers.
Visitors to our website, business contacts and prospective clients, clients who use Tacet, and the people who use the Tacet portal on a client’s behalf. Tacet serves businesses. We do not offer services to consumers and do not knowingly collect personal information from them directly.
2. What we collect.
From you. When you write to us, book a call or fill in a form: your name, business email, company, role, and what you write.
On behalf of clients. When a client connects its store, Tacet receives customer records limited to name and email, orders and refunds, products and product cost, and return records. When a client connects its email platform, Tacet reads profile and email engagement data and writes scores, events, lists, segments and draft flows into that account. Tacet does not receive phone numbers, postal addresses, payment card numbers or bank details. This data belongs to the client, and Tacet processes it only as the client’s service provider.
Portal accounts. The name and business email of each authorized user, and their sign-in records. Accounts are created at a client’s direction, never for a client’s customers.
Business contacts from third-party sources. We may obtain the name, role, business email and phone, employer and general company details of people who work at ecommerce businesses from a sales-intelligence provider, to tell them about Tacet in their professional capacity. You can ask us to stop at any time by replying to any email or writing to privacy@tacet.ai; we then keep only your email address on a suppression list.
3. How we use it.
To provide and improve the service, to calculate Forward CLV and related analytics, to carry out the marketing programs a client’s administrator has switched on, through the client’s own accounts, to communicate with clients and prospective clients, to secure our platform, and to meet legal obligations.
We do not sell personal information. We do not use client data for our own advertising. We never contact a client’s customers on our own behalf: a message reaches them only after the client’s administrator has switched that program on, and it is sent from the client’s own account. Anonymized, aggregated data that identifies no person or business may be used to improve our models and publish benchmarks.
4. Roles and legal basis.
For its customers’ personal data, the client is the controller and Tacet is the processor, acting on the client’s documented instructions: its agreement with Tacet, its sending rules, and each program its administrator switches on. The client is the sender of record for every message, and marketing consent is the client’s responsibility; Tacet relies on the consent status held in the client’s connected platforms.
Where laws such as the GDPR apply, we process personal data to perform our contracts, for our legitimate interests in running and promoting the service, and to comply with the law.
5. Security and retention.
We use commercially reasonable technical and organizational safeguards, including encryption, access controls and the separation of each client’s data. Our commitments are on the Security page.
We keep information only as long as needed to provide the service, meet legal obligations and resolve disputes. When a client uninstalls Tacet or its relationship ends, its customer data is deleted; deletion and access requests passed to us by a connected platform are acted on. Tacet keeps a record of each program an administrator switched on and what was sent under it, as the evidence of the client’s instructions.
6. Your rights.
Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal data, or to restrict how it is used. If a client shared your data with Tacet, contact that business; Tacet helps clients answer lawful requests. If we hold your business contact details, or for anything else, write to privacy@tacet.ai.
7. Service providers and transfers.
Tacet uses service providers for cloud hosting and databases, sign-in, portal storage, website hosting, team messaging, website analytics, forms and business contacts, call booking, and an AI model provider that drafts report narrative from aggregate figures only. Each is bound to use data only to provide its service to Tacet. The current list is available on request from privacy@tacet.ai. Shopify and Klaviyo are the client’s own platforms; Tacet connects to them with the client’s authorization.
If you connect Tacet to your own Claude account, the answers Tacet returns to your questions, which can include your own customers’ records, go to that account. What the connector reads, keeps and shares is in the Claude Connector Privacy Policy.
Tacet operates in the United States. If you use our website or services from elsewhere, your information is processed in the United States, with appropriate safeguards.
9. Children, changes and contact.
Our services are not directed to children under 13, and we do not knowingly collect their information. We may update this policy; the current version is always on this page with its date.
Tacet, Inc.
8 The Green STE B, Dover, DE 19901
Email: privacy@tacet.ai