Plain answers.
What you’re buying, what it costs, what Tacet can and can’t do in your accounts, and what happens to your data. If a question isn’t here, ask us directly and we’ll answer it the same way.
What you get
What exactly am I buying?
One subscription. Every customer in your Shopify store is re-scored daily on Forward CLV: what they are expected to contribute over the next 12 months, after product costs and expected returns. The scores are written onto your Klaviyo profiles as named properties your team can segment on, and you get a weekly brief and a monthly report. Tacet proposes plays, your admin approves each one, and every play is measured against a held-back share of the same customers.
What’s in the Diagnostic?
Every customer in your store scored by Forward CLV, with where your value concentrates, where contribution leaks, and the one reallocation worth making first. It runs on one read-only Shopify connection, it is free, and you keep it whether or not you subscribe. See a sample.
How is this different from Klaviyo’s predicted CLV?
Klaviyo’s predicted CLV is a revenue prediction: what a customer is expected to spend. Tacet’s Forward CLV is contribution: what a customer is expected to contribute over the next 12 months, after product costs and expected returns. It arrives on the same Klaviyo profiles as named properties, so your team can segment on both. And every play Tacet runs is measured against a held-back share of the same customers.
How is this different from a CLV dashboard tool?
Dashboards chart what already happened. Tacet predicts what each customer will contribute next and delivers the scores where your team already works. And when we run an intervention, we measure it against a control and report the verdict, including when the verdict is zero.
What does it cost?
The Diagnostic is free, and you keep it whether or not you go further. We share subscription pricing after the Diagnostic, once both sides can see whether there is enough value in your customer base to go further.
Getting started
What do you need from us?
For the Diagnostic, one read-only Shopify connection. For the subscription, an admin on your side who connects Klaviyo with a sign-in and approves each play in the portal. Product costs recorded in your Shopify catalog make the dollar figures sharper, though they aren’t required.
Does this need engineering time on my side?
No. Tacet connects to Shopify with read-only access, and connecting Klaviyo takes a sign-in. Scores arrive in Klaviyo through our integration. In a controlled trial, the winning flow ran entirely inside the client's existing account with zero new build.
Which integrations do you support?
Shopify and Klaviyo, and only those two today. The Diagnostic needs just the read-only Shopify connection. The subscription adds Klaviyo, connected with a sign-in.
Is there a minimum size?
What matters is repeat history. Forward CLV needs enough repeat purchases to be reliable, and where a store is below that line, we say so. Dollar figures are also only as good as the margin behind them: where your Shopify catalog has no product costs, they rest on an assumed rate, and we tell you when that is the case.
How soon do we see results?
The Diagnostic comes back once the read-only Shopify connection is in place and your order history is scored. On the subscription, every customer is re-scored daily, and new customers are scored the morning after their first order. A play’s result is read against its held-back group as orders arrive after the send, and it is reported as measured, including when it is zero.
Who actually does the work?
When we work together, the engagement is run by the modeling team that built Forward CLV, not handed off to an account layer. You get a shared Slack channel with that team, not a ticket queue.
Control and access
Does Tacet ever act without my approval?
No. Tacet proposes each play, and only an admin in your organization can approve it: Tacet staff can’t, and a proposal nobody approves expires after 7 days. Once approved, Tacet sends an email campaign from your own Klaviyo account, inside your sending rules, leaving out a held-back group and anyone without marketing consent. You can pause everything at any time, and our Security page sets out the rest.
What does Tacet read and write?
In Shopify, Tacet reads orders, customers, products, returns and sales reports, and writes nothing: the connection is read-only. In Klaviyo, it reads profiles and email engagement, writes Forward CLV and related named properties onto profiles, records events, and builds lists and segments. It sends an email campaign only for a play your admin has approved. The exact permissions are listed on our Security page.
Who can see the portal?
The people in your organization. Your admins invite and remove members in the portal’s People settings, and everyone signs in with their own account. Tacet staff can open your portal to support you, and when they do, they appear in your member list. They can’t approve a play.
Your data
What happens to my data?
You remain the controller of your customer data and the sender of every message, and Tacet acts as your processor. Tacet reads your Shopify data, writes scores onto your Klaviyo profiles, and sends nothing to your customers unless your admin approves that play. Each brand’s data is kept in its own database, and we never sell it. The details are in our Privacy Policy, our Terms, and our Security page.
How do we cancel, and what happens to our data?
Tell us, and the subscription ends under its terms. Uninstalling the Tacet app from Shopify ends Tacet’s access at once, and customer-level data (customers, orders, and their scores) is deleted when Shopify’s deletion request arrives, 48 hours later. Your admin can disconnect Klaviyo from the portal at any time. The record of approvals and sends is kept, as our Terms set out.
A second opinion
Don’t take our word for it. Ask an AI to read the site and tell you what to scrutinize.
It opens your assistant with a prompt to review tacet.ai and give an honest, skeptical take. We’d rather you arrive already suspicious.
Start with the Diagnostic.
The Diagnostic is free and answers the only question that matters: what your own customers are actually worth. You keep the report either way.
Read-only access · No deck required · You keep the analysis either way