Plain answers.
The literal version of the pitch, for the email you're about to write to your CEO. If a question isn't here, ask us directly and we'll answer it the same way.
What exactly am I buying?
Three things, in order. A free diagnostic: your customers scored, a written report, a walkthrough. Then Forward CLV, a monthly subscription: every customer re-scored each month, delivered as segments in your Klaviyo account, with a monthly brief. Then playbooks, priced per playbook: targeted interventions on the customer pools the model identifies, each with its own controlled experiment.
How is this different from a CLV dashboard tool?
Dashboards chart what already happened. Tacet predicts what each customer will contribute next, proves its own accuracy on a held-out slice of your history before you rely on it, and delivers the scores where your team already works. And when we run an intervention, we measure it against a control and report the verdict, including when the verdict is zero.
Does this need engineering time on my side?
No. The integration is one read-only Shopify connection. Scores arrive in Klaviyo through our integration. In a recent controlled trial, the winning flow ran entirely inside the client's existing account with zero new build.
What does it cost?
The diagnostic is free. Forward CLV is a flat monthly subscription banded by the size of your customer base, month to month, no annual lock-in. Playbooks are priced per playbook, experiment included. Exact figures come with the walkthrough, sized to your book.
What happens to my data?
Access is read-only. We never write to your store, never contact your customers, and never sell your data. If we stop after the diagnostic, your data is deleted. The details are in our Privacy Policy and our agreements.
Who actually does the work?
Your engagement is run by the modeling team that built Forward CLV, not handed off to an account layer. During an engagement you get a shared Slack channel with that team, not a ticket queue.
A second opinion
Don’t take our word for it. Ask an AI to read the site and tell you what to scrutinize.
It opens your assistant with a prompt to review tacet.ai and give an honest, skeptical take. We’d rather you arrive already suspicious.
Start with the Diagnostic.
The free diagnostic answers the only question that matters: what your own customers are actually worth. You keep the report either way.
Read-only access · No deck required · You keep the analysis either way