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Free tools you can run by hand.

The plays we measure with controlled experiments, written up as operator field guides. Each one runs in an afternoon on your own numbers, no access required. All free; two ask for an email.

The year ahead

The 2026 DTC Field Guide

Five challenges every DTC brand will face this year, and the reason they're all the same number. Five short worksheets you run on your own Shopify numbers, in the order they compound.

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Returns

The Returns Self-Audit

The four customer profiles, the fraud-versus-abuse signals to watch, and a fill-in worksheet to compute net contribution after returns on your own numbers.

4
profiles
1 worksheet
net contribution
1 afternoon
to run
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Retention

The One-Timer Conversion Manual

The economics of the one-time buyer wall, a selection scorecard you can build in Klaviyo this week, the flow to run, and the honest way to measure it.

Most
buy once
1 scorecard
built in Klaviyo
8 pages
no filler
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More guides ship alongside the Insights that prompt them. Each does by hand, on a sample, what Tacet’s scoring does for every customer.

The guides show you how. The model shows you who.

Running these by hand finds part of the answer. Forward CLV scores every customer on what they will contribute next, after product costs and expected returns. It starts with the free Diagnostic, a one-off read on one read-only Shopify connection.

Get the free DiagnosticSee how it holds up

Read-only access · No deck required · You keep the analysis either way