Two guides you can run this week.
Each one runs on your own numbers. Nothing to download, nothing to sign up for.
$560.00 gross
+$227.00
Customer A
1 of 8 units returned
$560.00 gross
−$62.00
Customer B
9 of 14 units returned
Gross revenue and contribution after returns Returns guide
Tell your loyal high-returners from your serial abusers.
Returns priced per customer: why the industry fraud number cannot be planned on, why returns redraw who your best customers are, a tool to price one return and score a customer, and the move with Tacet.
- The fraud number cannot hold still
- Returns are a forward-value problem
- The Returns Self-Audit
- The move with Tacet
The whole file
Up to 4 in 5 bought onceRepeatInside the one-time buyers
- The sliceworth convertingabout 12%
- The middlemarginalabout 28%
- The tailnot coming backabout 60%
A customer file, and the one-time buyers inside it Repeat-purchase guide
Convert the one-time buyers worth converting. Skip the rest.
Up to four in five customers buy once, and no cutoff knows when one has churned: the two chapters, a selection scorecard and a held-back read you can run in Klaviyo this week, and the move with Tacet.
- Most of your customers will never buy again
- Nobody knows when a customer churns
- One-Timer Conversion
- The move with Tacet
Know which customers pay you back, before you spend.
Your customer P&L, free, the morning after you connect Shopify.