For the person who owns Klaviyo.
Six jobs Tacet takes off your plate, each priced in dollars before you press GO.
Who do I email this week, and why?
Every repeat buyer has a reorder point of their own, worked out from their rhythm. The ones past it are sorted into due now, past due and well past due, each with the Forward CLV it holds, and each a stage of a playbook that is already drafted.
Customers · Reorder
- Due now
- 1,742
- holding $298,100
- Past due
- 1,366
- holding $241,900
- Well past due
- 1,943
- holding $272,400
5,051 customers, $812,400 of Forward CLV. The reorder playbook reaches them stage by stage, with 20% held back.
How do I turn one-time buyers into repeat buyers?
The play arrives as a card: who, why now, what each extra order is worth, the lift the read can detect, who is left out. The audience is the one-time buyers still inside your store’s own second-order window, with the product each is most likely to buy next.
Second purchase: Field Coat buyers
- 2,144
- Send to
- 536
- Held back
- $0
- Cost
What will happen
Send the second-purchase email to 2,144 customers who bought a Waxed Field Coat once, with the Field Coat Wax as the product they are most likely to buy next. No discount.
Why now
2,680 customers bought a Field Coat in the last 120 days and have not come back. 61% are inside your store’s own second-order window this week; after it they are less likely to buy again.
Who is left out, and why
- Held back for the read536
- Ordered in the last 14 days318
- Emailed by your store this week211
- Active subscribers92
- Heavy return band67
Which high-returners are worth keeping?
Every refund is priced into the customer who made it, beside what they are expected to contribute from here. A loyal buyer who returns a size now and then and a serial returner look the same in a return rate and nothing alike here.
Returns
| Customer | Refunded | Expected | Forward CLV |
|---|---|---|---|
| C-481127 orders | 61% | 54% | $6 |
| C-319075 orders | 48% | 45% | $19 |
| C-093449 orders | 44% | 31% | $212 |
| C-277613 orders | 42% | 40% | $8 |
| C-155206 orders | 39% | 28% | $147 |
Two of the five are worth keeping anyway. The band on their Klaviyo profile says which.
Did the flow actually add orders?
One in five of the audience is held back before anything sends. Six weeks on, the read is the difference in profit between the two groups, with its range, never Klaviyo’s attributed revenue. A playbook that does nothing is retired.
Reorder reminders · the read
- +$12,480
- Added, against the held-back group
- +$4,200
- Range, low
- +$20,700
- Range, high
Profit measured against customers held back from Tacet's sends. Never Klaviyo's attributed revenue.
Who should I leave alone?
Just ordered, emailed by your store this week, an active subscriber, in the heavy return band, held back for the read. Each exclusion is a rule with a count, and resting is a decision Tacet makes as carefully as sending.
Second purchase: Field Coat buyers
- Held back for the read536
- Ordered in the last 14 days318
- Emailed by your store this week211
- Active subscribers92
- Heavy return band67
2,144 receive it. Resting is a decision, and each one is counted.
Can I segment by what they will do next?
Forward CLV, the reorder stage, the return band and the pattern are written to every Klaviyo profile each night. Your segments, flows and campaigns read them like any other property, so nothing you build leaves Klaviyo.
Klaviyo profile
- tacet_forward_clv = 188.40
- tacet_reorder_stage = Due now
- tacet_return_band = light
- tacet_pattern = Brand Champion
A segment, in your Klaviyo
tacet_reorder_stage is Due now, and tacet_return_band is not heavy. 1,675 profiles this morning.
See who to email this week, and why, free, by tomorrow morning.
Know who to email this week, and what it is worth.
Your customer P&L, free, the morning after you connect Shopify.