Tacet. The instruction to stay silent until it matters.
In a score, tacet tells a player to rest, adding nothing until the one moment their voice changes the piece. Most analytics does the opposite: numbers that move every day and change no decision. We stay quiet through the noise, then say one precise thing when it changes where your money goes: this customer pays back, that one doesn’t.
Who runs your account
The people who run your account are the founders.
Peter and David built the growth engine of a returns platform together and came away with one conviction: the leak was never in the warehouse. It was in who the money gets spent on.
Returns & customer economics
Peter Sobotta
Peter has spent twenty years on the least understood profit leak in commerce. He bootstrapped recoupIT, a reverse logistics and resale operation, to $15M in annual revenue, then founded ReturnLogic, a venture-backed returns platform for ecommerce brands that raised $15M and was acquired by Redo. A former U.S. Navy Supply Corps Officer, he builds systems that hold up under uncertainty. Tacet is the third company he has built on the same conviction: customer behavior is a measurable financial asset.
Growth, P&L & retention
David Gonzalez-Cameron
David has spent his career on the other half of the same problem: what a customer is actually worth, and what it costs to grow one. He has founded and scaled consumer brands from launch past eight figures, profitably, turning repeat revenue from a fraction of sales into the majority. He built the growth engine behind an $8.5M Series A. At Tacet he turns what the model finds into revenue your P&L can see: the segments and email campaigns built inside the Klaviyo account your team already runs.
David’s posts
- Who we work with
- Shopify brands on Klaviyo, typically $5M to $100M in annual revenue.
- What we run
- The free Diagnostic, a one-off read on one read-only Shopify connection. Then a subscription that re-scores every customer daily and writes the scores onto their Klaviyo profiles. See the product.
- Talk to us first
- Rather have a conversation before you request anything? Book an intro call.
Four principles you can hold us to.
“Music is the space between the notes.”
Dollars first, method on request
Sell the outcome, explain the method on request
We lead with the dollars. How the numbers are produced and checked is explained for anyone who wants to probe it, but you never have to.
Written for the prepared
Respect the operator's intelligence
Our buyers have seen every ‘AI-powered insights’ pitch. We write to the most prepared person in the room, not the loudest.
Direct access, no layers
Direct by design
The founders run every account, so questions go to people who can answer them, not through account layers.
Start with the free Diagnostic.
The fastest way to understand how we think is to see what we return on your own data: a one-off read on one read-only Shopify connection, and one honest report.
Read-only access · No deck required · You keep the analysis either way