What you get the morning after you connect.
Alder & Wren, an invented outerwear store of about $12M a year, exactly as Tacet shows it. Yours arrives the next morning, free.
Did last month's customers make money?
Customer P&L
| Line | September 2026 | August 2026 | Change |
|---|---|---|---|
| Gross sales | 1,184,320 | 1,142,880 | +41,440 |
| Less discounts | -131,460 | -128,110 | -3,350 |
| Less refunds | -168,905 | -151,320 | -17,585 |
| Net revenue | 883,955 | 863,450 | +20,505 |
| Less product cost | -371,261 | -364,180 | -7,081 |
| Contribution after product cost | 512,694 | 499,270 | +13,424 |
| Less fulfillment | -64,120 | -62,980 | -1,140 |
| Less payment fees | -31,344 | -30,610 | -734 |
| Contribution after fulfillment and fees | 417,230 | 405,680 | +11,550 |
| Less acquisition spend | -221,900 | -227,270 | +5,370 |
| Customer profit | 195,330 | 178,410 | +16,920 |
$195,330 of customer profit, after every cost, up $16,920 on August. Every line traces to Shopify.
Who made it.
Who made it
| Who | Customers | Contribution | Per customer |
|---|---|---|---|
| First-time buyers | 3,812 | 184,590 | 48.42 |
| Repeat buyers | 4,106 | 331,300 | 80.69 |
| Refunds on earlier orders | 61 | -3,196 | – |
Repeat buyers made $80.69 each, against $48.42 for a first order.
What they are worth from here.
Forward CLV
- $4.21M
- Forward CLV, 12 months
- 64%
- Held by the top 10%
- 71%
- Have bought once
Range $3.91M to $4.52M. After product cost and expected returns; fulfilment and fees are not deducted.
$4.21M over the next 12 months, after returns and product cost. The top 10% hold 64% of it.
Who is waiting to be contacted.
Customers · Reorder
- Due now
- 1,742
- holding $298,100
- Past due
- 1,366
- holding $241,900
- Well past due
- 1,943
- holding $272,400
5,051 customers, $812,400 of Forward CLV. The reorder playbook reaches them stage by stage, with 20% held back.
$812,400 of Forward CLV, waiting to be contacted. Managed Playbooks reach them in your Klaviyo, 30 days free.
Every Monday, the Brief.
The Brief
Is the machine running
Running. Two playbooks live, one proposed. Nothing needs you today.
- Scored last night, 61,480 customers
- Klaviyo connected
- Held-back groups drawn
- Rules in force
Your one decision
The second-purchase play for Field Coat buyers.
2,144 customers, 536 held back, no discount. Expires Monday 2 Nov at 09:00.
Read the playProof
+$12,480 added so far, against the customers held back.
Reorder reminders, 3 Aug to 5 Oct. The 95% range is +$4,200 to +$20,700, and it narrows every week.
Next opportunities
1,943 customers well past due, $272,400 of Forward CLV. The win-back audience, drafted for next week.
Promo Loyalists: 5,960 customers, 16.4% promo reliance. A full-price read is ready to propose.
One decision, the proof in dollars, and what to do next. In Slack or email. The playbook results in it come with Managed Playbooks.
Yours, tomorrow morning. Free.
Connect Shopify, read-only. No card, and no Klaviyo needed.