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Retention

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Retention

David Gonzalez-Cameron · July 21, 2026 · 13 min read

Nobody knows when a customer churns. Here's how to put a number on it.

Ecommerce brands can't see the moment a customer leaves, so they guess with arbitrary 30/60/90-day timeframes. There's a better way to make that guess, and at scale the difference is worth six, seven, even eight figures.

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