The 2026 DTC Field Guide.
Five challenges every DTC brand will face this year, and the reason they're all the same number. A free workbook: five short exercises you run on your own Shopify numbers, in the order they compound.
Five challenges. One number.
The five, in order
Predict it
Acquisition you can't judge until the money's gone. Worksheet: what a new customer is actually worth on day one, versus what you're guessing.
Adjust it
Your best customers by revenue are your most expensive. Worksheet: net your top five down to real contribution after returns and discounts, then re-rank.
Rank by it
Retention spend landing on the wrong people. Worksheet: where your value concentrates, and whether your budget matches the shape.
Act on it
The paid-social treadmill that never compounds. Worksheet: what signal you're sending the ad platform, and why it finds your cheapest customers.
Run on it
Growth that doesn't survive the P&L. Worksheet: was your best month your best month, once the returns land?
Open the guide
Seven pages, five worksheets. You run each challenge on your own Shopify numbers in a few minutes, and by the last page a single idea has assembled itself.
Open the field guideFree, no email required. Yours to keep.
If it’s useful, the rest of the field guide library goes deeper on returns and second-purchase economics.
The workbook is the manual version. The model runs all five on your whole book.
Working the five by hand, on a sample, is the right way to see the shape. The free diagnostic runs them on every customer, continuously, on a read-only connection. You keep the report either way.
Read-only access · No deck required · You keep the analysis either way