Where is your equal spend leaking?
Six numbers you already know. We'll show an honest range, anchored to a completed controlled trial. Two minutes, no email, nothing gated.
Six numbers you already know
Trailing twelve months, net of returns.
After COGS, before marketing.
Across all orders.
Share of customers who order a second time.
Share of revenue returned.
Promo/discount as a share of gross revenue.
Estimated annual contribution mis-allocated
Spread across the customers your equal spend keeps chasing. That’s roughly 0% of gross profit, about 0 full-price orders you re-buy every year.
Estimate only. A deliberately simple model on numbers you typed. The free diagnostic replaces every figure here with your customers’ actual forward value.
This is an estimate built from ranges we measured in a controlled trial. Your real number comes from your real customers: the free diagnostic replaces every assumption on this page with measured forward value.
How the estimate works
The calculator applies the lift and concentration ranges from our completed second purchase trial to the six inputs you provide. It reports a range, not a point, because that is what the evidence supports. If the range is wide, that is the honest answer. The way to narrow it is a read-only look at your actual customer file.
Prefer to run the plays by hand? The field guides are free tooConfirm it on your real customers.
The calculator estimates. The diagnostic measures. One read-only connection, every customer scored, and a written report you keep either way.
Read-only access · No deck required · You keep the analysis either way